Adventures in Card-Making

Should you have a blog or a website?

Dear Fellow Crafters,

This article from Carrie Cousin’s Blog for WordPress is very interesting. I have had 2 websites and write 2 blogs in my business. Both platforms require a great deal of work. Often, without any input from readers, the author sends their posts to the ” Great Unknown”  and never knows who will read or take action about their posts. Luckily, I have very responsive readers!

If, after reading this article, you wish to comment or contact me please do so. I welcome all your views.


Carrie Cousins / April 16, 2019

Blogging, Marketing, Website Traffic

When you’re deliberating between the benefits of a blog vs. website, consider the type of content that will most effectively support your goals.

Remember, a blog can be a website, and a website can contain a blog. One of the most compelling reasons to use both in tandem is to optimize your content marketing strategy. This is a marketing practice based on creating and sharing relevant materials like tutorials, social media posts, and other valuable resources.

According to The Content Marketing Institute, 91 percent of B2B marketers are using content to promote themselves. A blog is one of the best platforms to deliver valuable information to your target audience.

You too can create a content strategy that brings your blog and website together to promote everything that your brand has to offer.

Content should be consistent
From “Product” pages to your “Contact Us” section, every piece of content on your website should be relevant to your other sections, as well as your brand’s overall mission. The debate isn’t between a blog vs. website, but how to create the most effective blog that aligns with your website.

Too many websites include valuable information that ends up lost or forgotten. This might include “About Us” pages. These sections tell the stories of each business and how they came to be.

Your “About Us” section has the potential to be the most visited area of your site. By getting a little creative, you can feature a more cohesive website that ties this information into the rest of your content.

For example, you might elaborate on the history presented in your “About Us” page through a blog post that links back to it, establishing a consistent storyline throughout your site.

This increases the impact that content can have on your brand, and helps drive visitors to the pages that are the most important. It works because there are multiple avenues to access the same content, products, or services.

You can do this for several other areas of your site as well. Don’t be afraid to experiment with your portfolio, testimonials, or FAQ section.

Blog with purpose
Adding a blog to your website shouldn’t change your brand’s voice and feel. The two should be complementary. To create harmony between the various aspects of your website — be it your portfolio, blog posts, or product pages — keep these three factors in mind:

Use the same voice and language throughout.
Use similar imagery or photo filters for a more cohesive aesthetic.
Look for opportunities to use your blog to highlight or expand on content from other parts of your website.
Create a content strategy
Your content strategy should focus on a single goal: creating excellent user experiences. Approach your content strategy from your target audience’s perspective. What types of pages and information do they look for?

If you sell products, begin with product pages. Address what’s important, special, or different about your products or services. This might result in material for a blog post that links back to your product pages. Conversely, product pages can link to blog posts, FAQs, or help pages as well.

You can also work supplementary posts like news items, announcements, or press releases into your blog. If you’re comfortable, take this a step further by embedding videos that cover how-to processes, or novel ways to take advantage of your products or services.

Just remember, a good strategy provides the information that a visitor needs in regard to your business, and ties it together with content across your pages, social media platforms, and marketing channels.

Pulling it all together
When you create a cohesive content strategy for your website, you’ll see results in time. Pay attention to your website analytics and look for increased engagement, social sharing, and higher conversation rates.

Adventures in Card-Making · New Websites to visit

Web Sites

Dear Fellow Crafters,

Over the holidays I found some new internet sites that you might be interested in.

HobbyCraft in the UK sells to us in the US so don’t be hesitant about ordering. Check out:

Here’s another one: -great videos too.

This next one needs no introduction, but for those of you who are die-cutters, check out Crafters Companion:

Joanna Sheen is a featured crafter in many magazines:

I discovered Tonic Studios in a craft store:

Tailored Expression is another:

and finally, Ecstasy Crafts:

‘Happy Crafting,







craft stores

Craft stores on the web

Dear fellow crafters,

I saw a TV show last month that was really interesting. The main topic was about marketing and the commentator was talking about retail stores that used social media to sell their products as opposed to staying a “brick and mortar” store.

Years ago, a mall had one or two major retail outlets like J.C. Penney’s or Macy’s at either end and smaller specialty stores in the middle. Now we see giant retailers are getting smaller or going completely out if business -,i.e. Caldor’s for instance.

The advent of selling on the internet doomed many of the stores we used to love to shop in. If you’re of a certain age, you appreciate the ability to touch, feel and buy an item in the same moment.

Now that experience has evolved into an “in store “experience like the net. Catalogs that can be opened with a flick of your stylus, size charts,  reviews are all at your fingertips and some items can be shipped to your store for you.

Some of my favorite craft stores that sell on the internet are Michael’s, Hobby Lobby, Joanne’s, A.C. Moore, Ben Franklin and Blick Art Materials.


Adventures in Card-Making

Web Sites for November

Dear Fellow Crafters,

New web sites keep popping up all over! Here are a few new ones I have checked out:

Cherry Lynn Designs    

Crafters Companion     

Die Cuts With A View (DCWV)


Inspired by Stamping     

Penny Black                  

Quick Quotes              

Stampin’ Up                 

StencilGirl Products    

Walnut Hollow            

Some of these have been around for some time, but you may not have known their url’s.


New Websites to visit

Web Sites

Hello Fellow Crafters,

This month I have 5 sites you may be interested in.   A company that sell stamps, stickers, ink  etc.

2. ,


4.   http://www.penny

5.  http://tim

Have a wonderful day!

~ Sallie